All businesses are unique. Every restaurant, grocery store, book shop and retail boutique have their own way of running their business. They have their own image, unique inventory mix, proprietary process, brand, etc. That “thing” that makes them unique.
Every industry has its unique challenges when it comes to digital marketing: Who is my target audience? What is the best way to reach that audience? Is this the right time to communicate my message, spend resources, launch a campaign? What platforms should I target? What medium should I invest it…the list goes on and on.
I have had a number of questions lately from salespeople lately. Some are concerned about the next 30 to 60 days and are looking for direction. Others are using the time to change how they sell. They have been selling face to face, asking for statements, and doing their best to save a merchant money.
The question most are pondering is this, how do you sell without selling?
