Signature Payments Blog
Payments industry topics, trends and current events.
Every industry has its unique challenges when it comes to digital marketing: Who is my target audience? What is the best way to reach that audience? Is this the right time to communicate my message, spend resources, launch a campaign? What platforms should I target? What medium should I invest it…the list goes on and on.
I have had a number of questions lately from salespeople lately. Some are concerned about the next 30 to 60 days and are looking for direction. Others are using the time to change how they sell. They have been selling face to face, asking for statements, and doing their best to save a merchant money.
The question most are pondering is this, how do you sell without selling?
For years, merchant acquirers have, out of both necessity and routine, utilized fairly streamlined categories and criteria when determining how to assess the risk a new merchant possesses. Whether its credit, fraud, or reputational risk, the criteria have largely revolved around business type or MCC (Merchant Category Code)…