Dual Pricing: Save on Payment Processing Fees

Dual Pricing: Save on Payment Processing Fees

Dual pricing, also known as cash discounting, is a payment model that offers customers a discounted price when they pay with cash instead of credit cards. This strategy helps businesses save on credit card processing fees while providing customers with a transparent and enjoyable shopping experience. Dual pricing is not just for gas stations anymore; it’s now available for most brick-and-mortar retailers and restaurants.

Direct Marketing Continuity Subscription Merchant Accounts: A Complete Guide

Direct Marketing Continuity Subscription Merchant Accounts: A Complete Guide

Continuity subscription merchants realize the importance of ongoing revenue to grow their businesses. This billing model allows companies to have a secure and consistent customer base that they can count on.  However, there are challenges when it comes to passively processing financial transactions like this.