Sales Goals Best Practices

Oct 6, 2023 | Payments, Sales

January is a month for resolutions.  A new year.  A fresh start.  A chance to be the best versions of ourselves both personally and professionally.  But as the saying goes, the road to failure is paved with good intentions.  In fact, a recent study found that a whopping 92% of people who set New Year’s goals never actually achieve them.  So how do you make sure you are part of the 8% who do achieve their goals?

While there are no guarantees, your chances of success increase exponentially by following a set of best practices.  If you “set and forget” your goals, then it’s time to create a plan that works for you.  This will require your time and commitment, but it’s guaranteed to be well worth the effort.

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There are 4 steps that are key to making sure you are rubbing elbows with the 8% of goal getters and not the goal forgetters. 

  1. Have A Vision: Know what you want. Spend some time thinking about where you’ve been, where you are, and where you want to be.  Maybe you want a new car.  What kind of car?  What color is it?  How much does it cost?  How many more deals per month do you need to close to pay for that car?  Having a clear vision of what you want and what you need to do to get there will help you to your final destination.
  2. Write Down Your Goals: If I had to pick the #1 most important aspect of creating a goal setting system, this would be it. Writing down your goals is absolutely critical to achieving your goals. People who write down their goals are 20% more successful in accomplishing them than those who did not.  Writing down your goals helps you to create a vision in your mind of what it will look like to accomplish your goal.  Visualizing what you want creates a change in how you act because you have clarity and direction.
  3. Practice S.M.A.R.T Goal Setting.  S.M.A.R.T. stands for:


  • Specific: Get as narrow as you can to help you more effectively plan on how you will achieve your goal. “I want to make more money” is not specific. How much more? How many more deals? Having a specific target in mind will help you achieve your goal. 
  • Measurable: What gets measured gets done. Make sure your goal is trackable.  The more specific (see above), the easier it is to measure.
  • Attainable: While goals are intended to be challenging, make sure that your goal is achievable. You don’t want to work towards something you can’t achieve.  If your goal seems unattainable, break it down into sub-goals.
  • Realistic: Be honest with yourself. Is the goal realistic based on your current performance? Does your goal align with your values/growth plans/business model/etc.? Setting realistic goals ensures you are not setting yourself up for failure.
  • Time-based: Give yourself a deadline and track your progress. Depending on the size of your goal you may want to create sub-tasks to check on your progress.

4. Create A Support System: Develop a cheering squad or tribe who can help you along the way. Look for friends, colleagues and business partners who care about your success and can help you stay accountable.

It’s a new year full of new opportunity.  Signature Payments has a long-standing history of helping our sales partners meet and exceed their goals.  We would love to be your support system.  How many leads do you need to meet your revenue goals for the year?  If you need help reaching that number, let’s talk. Send an email to to get started.


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