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Save up to 4% per Transaction through Our Dual Pricing Options

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How to Embrace Dual Pricing

3 Items to get your business to run a Dual Pricing Program

Visible Signage

A dedicated business owner ensures that every valued customer is informed of any option they may have to save money through your goods and services. Providing signage for both normal and cash discounted rate helps them make an informed decision in their purchase.

Reliable Payment Processor

A merchant services provider, like Signature Payments, offers a flat rate percentage that aligns with the difference between the regular and cash prices without any additional charges. You need to know your cost on each item in order to price correctly.

Compatible POS System

A POS system capable of supporting a dual pricing model with both a regular or cash price for each product or SKU in a business while providing the accurate reporting needed to support the business operations.

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Why Dual Pricing

Benefits of Our Dual Pricing Program

Reduced Fees

Merchants can reduce processing fees that cut into their profit margins and ultimately increase their overall revenue.

Offset Credit Card Fees

Merchants can offset much of the cost associated with accepting credit card payment while offering a discount for cash & check payments.

Simplicity

A dual pricing program is easy for employees and customers alike to implement. We make it easy to seamlessly apply it to your business model.

Run a Compliant Program

Merchants can rest assured they are running a program that complies with major credit card networks and follow state guidelines.

Customer Satisfaction

Merchants can increase customer satisfaction by providing them the option to save money on purchases when they pay with cash.

Seamless Integration

We stay ahead of technology to make sure merchants are equipped with compatible, compliant POS software.

Frequently Asked Questions

Common Questions About Our Dual Pricing Program

Is offering a cash discount legal?

Yes, cash discount programs are legal in all 50 U.S. states, provided they comply with federal regulations. The key is transparency. The posted price should be the credit card price, and customers paying with cash should be informed of their discounted rate.

How will a cash discount impact my business?

A cash discount program can reduce your credit card processing fees and improve your profit margins. However, it may change customer behavior, with some preferring to use cash over credit cards to take advantage of the discount.

How should I communicate the cash discount to customers?

It’s important to clearly display signs at the point of sale indicating that all posted prices reflect the credit card price, but customers paying with cash will receive a discount. Transparency will help avoid confusion and ensure a positive customer experience.

Will a cash discount program drive away customers?

Most customers appreciate the choice between paying with cash and receiving a discount or using a credit card for convenience. While some may be initially surprised by the new system, clear communication will help them understand the benefits and encourage them to continue doing business with you.